We've been reporting about the
green AdWords ad label for months now and also reported yesterday about a huge increase in the number of searchers
seeing the green ad label. So we, Search Engine Land got a
confirmation from Google that this is officially rolling out and replacing the yellow ad label.
The old yellow ad label:
The new green ad label:
“We regularly test ways to improve the look and feel of our search
results page. We’ve been experimenting with a green search ad label and
have decided to roll it out based on positive feedback from users and
advertisers. Our goal is to make our results page easy to use, and our
labeling clear and prominent,” a Google spokesperson told Search Engine
Land.
